Overview
Playboox enable sales organizations to help their salespeople perform optimally at every stage of the sales process. Playboox custom develops sales playbook content, training and software to help clients capture and standardize their sales organization’s best practices and sales processes. Our native-Force.com Sales Playbook application enables salespeople to easily access and consistently apply best practices to advance and close specific deals within Salesforce.com.
Daniel Zamudio, Founder & CEO
Daniel Zamudio
is the founder and CEO of Playboox. Prior to founding Playboox, Dan was the COO and GM of Infogroup Interactive (formerly Yesmail), a leading provider of digital marketing software and services. While there, he helped lead the company to profitability and a market leadership position in a fiercely competitive market. Dan’s accomplishments include launching Symantec in Southern Europe and establishing it as the market leader despite deeply entrenched competition. As GM for Ziff-Davis France, he helped launch ZDNet France and led the company to profitability a year ahead of schedule. Before this, he worked at Gartner where he finished as the number one sales manager worldwide for their Dataquest division. He has held VP of Sales roles at a number of leading Internet and technology startups in the Silicon Valley. Dan started his sales management and training career at Xerox, and holds a B.S. from San Jose State and an MBA from U.C. Berkeley.
Michael Griego, Partner
Michael 
is a popular speaker, sales trainer and sales management consultant, and the author of 42 Rules to Increase Sales Effectiveness, published by by SuperStar Press. He’s conducted sales training for thousands of salespeople and managers and provided sales management counsel to many Silicon Valley and Fortune 500 companies. He has over 28 years of high-technology sales and management experience at companies ranging from IBM, StorageTek/XLDatacomp, and Dataquest/Gartner Group. He has served in vice president of sales and marketing roles for Zona/Intelliquest and Active Decisions, and as executive vice president at Workshare. He has a BA degree from Occidental College and an MBA from Stanford University.
Team
Playboox consultants are sales process, messaging, operations, and technology experts providing our clients with the perfect combination of skills, knowledge, and perspective to help them design, develop and implement Sales Excellence Enablement programs and technology-enabled solutions that drive results. They bring a wealth of operational experience honed at leading sales, marketing, sales operations, training and consulting organizations across a variety of industries in both the U.S. and Europe. Our engineering and implementation team consists of Salesforce.com-certified developers experienced in deploying sophisticated Salesforce.com implementations.
Keith McFarlane – Advisor
Keith is Chief Architect at LiveOps, a leading provider of on-demand contact center management software and services for the enterprise market. He is an expert on architecting highly scalable, enterprise-grade cloud-based CRM software. Keith’s experience includes leading the CRM Architecture team at Oracle. He also led development efforts at PeopleSoft, where his team was responsible for building their sales force automation application. Keith has played a hands-on role in helping Playboox’s development team design and build our native Force.com application. He holds a B.S. in Computer Science from the University of Colorado.