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CRITICAL SUCCESS FACTOR
What if you could turn all your reps into elite SaaS sellers overnight?
Now you can.
To build credibility, traction and consensus with technical and executive stakeholders, reps must demonstrate business acumen, financial literacy, and technical expertise. Easier said than done.
How does your team stack up?
Outdated Tactics
Why be generic and periodic when you can be precise and just-in-time?
The future of sales enablement is live, contextual, and built around the deal
Traditional Sales Training
Deal Execution Enablement
Classroom training with generic role plays
Coaching embedded in real deals
Proprietary one-size-fits-all methodology
Customizable business case frameworks
Periodic event-based reinforcement
Always-on reinforcement in the flow of the deal
Paper-based generic classroom materials
AI-generated business case workspaces
Limited emphasis on buyer enablement
Buyer enablement tools and guidance built in
New-hire boot camp
Instant new-hire enablement
Low win rates, stalled deals, and slow ramp time
High win rates, shorter sales cycles, and fast new rep impact
sales TRAINING CHALLENGES
For complex SaaS sales, third-party sales training doesn’t work
Too Generic
One-size-fits-all methodologies don’t adapt to different buyers, use cases, or technical sales motions.
Too Forgettable
Reps forget most of what they learn within weeks and revert to old habits the moment pressure hits.
Too Theoretical
Abstract concepts sound smart in workshops, but they don’t translate into repeatable in-deal execution.
Too Expensive
Large upfront investments with slow payback and no measurable lift in win rates or deal velocity.
Too Piecemeal
Most training firms target one skill, not the integrated capabilities required for full-cycle deal execution.
Too Antiquated
Instructor-led, event-based sales training hasn’t evolved since it was first invented in 1880.
DEAL-SPECIFIC ENABLEMENT
Deal-specific AI enablement is the fastest path to scalable sales success
Learn by doing
Reps learn in context, practicing new skills on the very opportunities they’re trying to advance.
Just-in-time learning
Reps are provided with best-practice guidance exactly when they need it throughout the sales cycle
Stage-by-stage guidance
Reps get targeted coaching for each phase of the deal, from initial outreach to final negotiation.
Real deal application
Enablement that’s anchored in live deals makes every interaction immediately relevant and actionable.
ENGAGEMENT MODEL
How do you make complex deal execution excellence the standard without months of training and millions in spend?
You leverage technology and expert guidance to make business-case selling mastery your unfair advantage with a done-with-you process
01
Define
Identify growth strategy, sales process, winning ways, ROI variables, enablement assets, and success metrics.
02
Configure
Customize Playboox software, frameworks, ROI model, and playbook knowledge base tailored to your verticals, personas, and use cases.
03
Activate
Launch the system with expert-led workshops sessions on live, in-progress deals.
04
Reinforce
Continuous coaching, real-time feedback, and analytics to ensure adoption, faster deal cycles, and measurable wins.
05
Evolve
Regularly refine playbooks, frameworks,models, and workflows based on real-world outcomes and rep feedback.
Our Goal
Revolutionize SaaS sales enablment by combining AI-powered deal-specific playbooks and coaching with expert-led enablement
ONBOARDING PROGRAM
Equip reps to excel at deal execution
Your reps will learn how to use Playboox to apply
advanced SaaS selling practices to live deals
Module 1
The Elite Enterprise SaaS Seller: From Good to Great
Learn the data-backed habits, processes, and skills that separate top performers from the rest and set yourself up to out execute your competition and win big deals more often.
Module 2
Research Mastery: Selling with Strategic Account Insights
Master the research skills to uncover what matters most to your prospect and align yourself with their financial and strategic objectives from the very first call.
Module 3
Business Case Mastery: Making Why Change, Why Now, and Why You Certain
Learn how to synthesize research findings into informed point-of-view narratives on buyer risks, required capabilities, and the financial impact of addressing all aligned to your differentiators.
Module 4
Messaging Mastery: Developing Narratives That Drive Consensus
Learn how to develop persona value props, before-after success stories, and competitive differentiation messaging that drives engagement with technical and business stakeholders.
Module 5
Technical Buyer Mastery: Building Credibility with Technical Stakeholders
Build trust and influence with technical buyer personas by speaking their language, addressing their concerns, and clearly mapping your solution to their technical requirements.
Module 6
Discovery Mastery: Uncovering and Quantifying Buyer Gaps and Risks
Master how to prepare and lead discovery conversations that uncover hidden challenges, quantify business pain, and shape buying criteria in your favor.
Module 7
Demo Mastery: Connecting Capabilities to Business Outcomes
Master how to prepare and deliver demos that build preference, consensus, and deal momentum by connecting your unique capabilities to the buyer’s KPIs and strategic priorities.
Module 8
ROI Mastery: Quantifying Cost of Inaction and Your Differentiated Value
Gain the skills to quantify and present TCO, ROI, and payback analyses to make the financial case for change and your differentiated value undeniable.
Module 9
Negotiation Mastery: Closing Complex Enterprise Deals
Learn proven negotiation strategies and frameworks for managing procurement, defending value, and closing deals on your terms. throughout the sales cycle.
Module 10
Putting it All Together: Sharing Lessons Learned and Key Takeaways
Share your most valuable lessons learned, key takeaways, 30-day goals, action plan for putting these into practice, and how you'll hold yourself accountable.
Value-ENGINEERING ENABLEMENT
Add value engineering capability and expertise without the headcount
Make financial value selling a core competency and differentiator
Our Value Engineering Services include:
GUIDED BUYER ENABLEMENT
The best way to align with and shape the buying process
End-to-End Deal Flow
SaaS Buyer Business Case Engagement Process
The Business Case Lifecycle Drives Buyer Engagement and Success
Business Case Research
Research account financial objectives, strategic priorities, and digital and AI transformation initiatives
Business Case Justification
Use financial impact calculator to co-create ROI, TCO, and payback analysis
Business Case Hypothesis
Prepare POV about buyer pain, risks, required capabilities, and financial impact of inaction/action
Business Case Approval
Insert all necessary agreements and documentation along with mutual action to manage deal close
Business Case Discovery
Use the business case hypothesis and framework to guide the call and quantify need and urgency
Business Case Alignment
Use the business case to agree on customer success criteria and milestones
Business Case Engagement
Use business case amplified with supporting rich media content to build and support Champions
Business Case Validation
Use business case to validate value, metric, and milestone accomplishment
Business Case Demo
Use business case framework with mutual action plan to frame and orchestrate the demo and next steps
Business Case Renewal
Use business case, financial impact analysis, and mutual action plan progress to justify renewals
Business Case Consensus
Amplify the business case with multimedia content tailored to personas and buyer roles
Business Case Expansion
Iterate business case with the financial impact analysis to make the case for value-justified expansion
FAQs
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WHY PLAYBOOX
Purpose-built for driving complex SaaS sales excellence at scale
We’re the only fully-integrated, technology-enabled, and expert-led solution purpose-built to drive complex SaaS deal execution excellence
Proven Expertise
Our consultants have led global sales transformation initiatives at some of the world's most prominent SaaS sales organizations in sales leadership, enablement, and value engineering roles.
Singular Focus
Unlike sales training companies that focus on isolated skills and sales management consultancies that offer dozens of services, we singularly focus on big deal execution excellence.
Execution-Driven Results
Deal execution excellence drives scalable, sustainable, and predictable sales success.
Impact That Compounds
Winning big deals more often drives exponential gains across pipeline velocity, average deal size, forecast accuracy, and rep productivity.
Technology-Driven Execution
We embed business case selling in software so reps don’t just learn best practices—they execute them in live deals with real-time, repeatable, in-flow guidance.
